Mark Soanes


Mark SoanesMark is co-founder with our MD Geraint Lewis of Call of the Wild’s Adventure Britain. Since 1998 Adventure Britain have helped  organise and deliver outdoor experiences for 1,000’s of customers in the stunning Welsh countryside. Adventure Britain is part of the Call of the Wild group. This is an independently-owned, limited company set up by  friends who have grown up together in the locality and share a passion for outdoor activity adventure.  Having studied at University, they returned to their home town to develop a business which encompassed their interests and allowed them to use their extensive local knowledge to enhance the experience of visitors. It also allowed them to invest back in the area they grew up in.

Now over 21 years on it has grown into a business that employs over 30 people, owns a 70 acre residential activity centre in Bannau Brycheiniog (Brecon Beacons) National Park and accommodation with a cafe/bar on the southern edge of the Park close to all the main adventure activity locations. These all contribute greatly to the local economy.

Mark has extensive expertise in the adventure activity sector with the business having a wide range of customers. These include companies on team building and leadership programmes, schools and education groups and those just looking for adventure  for instance to celebrate a birthday, stag or hen weekend. Focusing on the Gower, Swansea, Bannau Brycheiniog (Brecon Beacons) and Neath localities in Wales Mark has an unrivalled knowledge of the locality, the best activity venues and how  to match these with our customer needs.

He has taken an active part in increasing the visibility of Wales and it’s attraction as a visitor destination. He is also passionate about improving the quality of the visitor experience. To this end he is a current Director of the South Wales Outdoor Activities Providers Group, Vice-Chairman of the Brecon Beacons Tourism Association, a committee member of  Tourism Swansea Bay

Also  a former Director of The South West Wales Regional Tourism Partnership, on the Sustainable Development Partnership with Bannau Brycheiniog (Brecon Beacons) National Park Authority  and been a member of a number of working groups and forums relating to the subject of tourism in Wales.

Mark’s LinkedIn profile